Exam papers had to be returned so I'm writing these out of memory. Three out of four essay questions had to be answered. The desired length of answers was between 0.5 and 1.5 pages.

1) Define servitisation. How does value creation change in the relationship in servitisation?

2) Platforms vs. traditional supply chains
	- What are the main differences between the two business models? 
	- What effects/design decisions make a platform successful? Use real-life examples.
	- Is platform the right business model for all industries? In what industries it would not work?
	
3) Describe the value innovation process and analyse its strengths and weaknesses. 

4) Manufacturing game. Analyse how the relationship between the service provider and manufacturer changes between the behaviour-based and outcome-based contracts.